The Viaduct Advent Calendar: Day 5 – Pizza Voucher from I Knead Pizza



It’s been a tough year for everyone in Stockport, with our town placed under the strictest restrictions for the majority of 2020. Stuck in Tier 3 for the next few weeks at least, unfortunately things don’t look like improving any time soon. Here at The Viaduct, we’d love to make life better for Stopfordians if we could, but we can’t let you go and have a few beers on the Market. Or pop over to Redrock to catch a film. Or even enjoy a Christmas show at the Plaza. But we are going to try and cheer you up if we can, with the launch of The Viaduct Advent Calendar, running every single day from now until Christmas Day!

It’s been a very testing time for businesses across Stockport this year, and in a show of solidarity, we’ve offered them free advertising throughout November and December to display our support. In return, many of your favourite businesses from across the town have kindly donated prizes that we’re going to be giving away to our readers every day. Open up The Viaduct Advent Calendar each day and you’ll find chocolates, alcohol, artwork, gifts for the home, music, gift vouchers and lots of other wonderful treats in store!

Today, we’re giving away a Pizza Voucher! Thanks to Paul and all the team at I Knead Pizza in Reddish, our Day 5 winner will receive a voucher which can be exchanged for any pizza of your choice!

To win our Day 5 prize, please answer the question at the bottom of this article. Also, take a few moments to read our short interview with Paul, and check out his contact details as well if you’re looking to purchase a fun stocking filler this Christmas. Everyone loves a pizza, don’t they?!


That’s a great name for your business. How did you come up with it?
Thanks! When I was brainstorming ideas, I remembered a character from a film called ‘I Need Money’. At the time, I too really needed money and I saw the opportunity to use ‘Knead’ in the name and it just fell into place. 

What pizza is the best seller at your restaurant?
Our best seller is our Gladiator. It’s topped with three lovely Italian meats – Napoli Salami, Tuscan Sausage and Pepperoni Picante. Very tasty! 

How has your business changed this year during the different lockdowns?
Our business took the shock and the blow of closing as a restaurant, but adapted to provide takeaway. We use Uber Eats and it’s worked really well. It’s opened up our market that little bit more as people have been able to get restaurant quality food delivered. 

How did you get into the pizza business?
I’ve always been interested in food and bread making appealed to me a lot, having been brought up on bread and butter with every meal! I started with bread, then changed the style of dough and began making pizzas. Watched some YouTube videos, trained with a pizzaiolo, and just bit the bullet. I got myself a little wood fired pizza oven, organised a pitch on Stockport Market on Saturdays, and haven’t looked back. 

What’s been your favourite moment running your business?
That’s a hard one but one of my favourite moments was signing the lease and getting the keys to the shop in Reddish. It was an amazing feeling.


Address: 52 Gorton Road, Reddish, Stockport, SK5 6AH

Telephone: 0161 222 9890




Firstly, a huge congratulations to Martin Cody, our Day 4 winner, who has a foot health assessment and medical treatment to look forward to, courtesy of Foot Care By Sarah. Thank you to everyone who entered.

To win today’s prize, a Pizza Voucher from I Knead Pizza, please answer the following question, typing your answer into the comments section below.

Day 5 Question – What’s your favourite pizza topping?

We’ll choose one of the answers at random, and announce the winner on The Viaduct website, and across all of our social media channels, tomorrow!

If you’d like your business to be featured in our Advent Calendar, please email for further information.

27 thoughts on “The Viaduct Advent Calendar: Day 5 – Pizza Voucher from I Knead Pizza”

Leave a Comment

Your email address will not be published. Required fields are marked *